We proudly served as a key collaborating partner for the landmark Nike x SKIMS activewear launch, which successfully redefined women's athletic apparel by blending Nike's performance innovation with SKIMS' solution-driven design and inclusive sizing. Our team led the end-to-end retail design and production for both the NikeSKIMS launch event and the 365 evergreen campaign across major Nike flagship stores in NYC, Miami, Los Angeles, and Santa Monica. We expertly navigated the complex demands of two powerhouse brands, coordinating closely with their in-house teams to perfect every detail under tight deadlines. This effort required significant creativity, resilience, and problem-solving, resulting in a highly meaningful and impactful outcome. The retail presentation successfully showcased the debut collection's 58 silhouettes, featuring over 50 Nike athletes alongside Kim Kardashian which bridge the gap between gym functionality and everyday style, reinforcing the strategic partnership that elevated SKIMS to the status of a major Nike sub-brand.
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