Our team designed a larger-than-life, sensory retail experience that immersed athletes in the rebellious and visceral world of running and innovation. Our goal was to vividly showcase the new Vomero 18, a shoe engineered for the everyday runner pursuing personal bests, not just podiums. This wasn't just a campaign; it was a vibrant celebration of momentum, movement, and the inherent drive of the runner's mindset. The space itself came alive with pillowy signage and gargantuan, squishy letters. Visitors navigated a series of cutting-edge tech displays, leading to a dynamic trial zone complete with a treadmill and a commanding display of the Vomero 18 along with three kinetic product displays, offering real-time, "exploding" views of the shoe's revolutionary foam cushioning, endlessly looping on pedestals. It was a fusion of innovation and direct engagement, spotlighting Nike’s most cushioned road-running shoe in an unforgettable way. Locations: NYC 5th Ave & SoHo, Boston, Chicago, Los Angeles